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Bouquets: the first hour decides the second week

Spiral-tied bouquet standing unsupported on a work table

Cut flowers are already dying when they reach you. Everything a florist does after the harvest, and everything you do in the first hour at home, is an argument with that fact, and most of the argument is won or lost before the wrapping comes off.

A stem drinks through the open capillaries at its cut end. Leave it out of water for a couple of hours and those capillaries seal themselves with air and dried sap, so the flower can sit in a full vase and still wilt. That is why the cut is made again under running water or straight into the vase, at an angle, and why a florist who hands you a bouquet also tells you not to leave it in the car.

Water temperature matters more than people expect. Cool water for most things, tepid for tulips and anything that has travelled far and needs to drink quickly.

Then strip every leaf that would sit below the waterline. Submerged foliage rots within a day, clouds the water and feeds the bacteria that block the stem ends from the inside. Change the water every second day, recut a centimetre off the stems while you are there, and rinse the vase properly rather than topping it up.

What the florist did before you got it

Underneath the paper there is usually a spiral. Stems are laid into the hand at an angle, each one crossing the last in the same direction, so they meet at a single point and fan out below it. A bouquet built that way stands unsupported on a table and settles evenly into a vase.

A bundle held parallel and tied tight does the opposite. The stems compress, water reaches only the outer cuts, and heads press against each other until the petal edges bruise.

Focal flowers, and everything that surrounds them

The focal flowers are the ones the bouquet exists for: a large rose, a peony, a hydrangea head, a lily. There are never many of them, and they sit higher or slightly forward so the eye finds them first.

Around them sits a middle layer of smaller blooms in the same or an adjacent shade, closing the gaps so the arrangement reads as one object rather than several bright spots.

The filler does something less obvious. Fine branching stems, foliage and grasses are not there to add bulk; they hold the focal heads apart at a distance where each one can still be seen on its own.

Vase of flowers placed away from a window on a side table

Change the ratio and you change the bouquet entirely. Heavy on focal flowers and light on greenery gives a dense, formal shape that photographs well and reads as a serious gesture. The reverse, five or seven large heads carried by texture, looks looser and usually lasts longer, because foliage outlives a peony by a comfortable margin.

How long it should last

Seven to fourteen days is the honest range for fresh cut stems, and a mixed bouquet lives by its most delicate member rather than its toughest. Chrysanthemums, carnations and alstroemeria forgive almost everything. Peonies, ranunculus and sweet peas do not.

Heat shortens the whole range. A radiator, a sunny windowsill or a warm room opens buds days early and takes the far end of the vase life away.

Ripe fruit in the same room does the same thing more quietly, because apples and bananas give off ethylene, and ethylene ages flowers. A draught from an air conditioner dries the petal edges until they brown.

If the recipient in Chicago is at work when the bouquet arrives, ask for it in a hat box or a water tube rather than plain paper. Nobody keeps a vase at a desk, and eight hours dry on a reception counter costs more days than any care routine can give back.

Useful Information

Frequently Asked Questions

Everything you need to know about ordering and flower delivery

🛒
How do I place an order?
  1. Choose a bouquet from the catalog or describe your own version
  2. Click Add to Cart — the item will appear in your cart
  3. Add bouquet extras if you'd like
  4. Click the cart icon in the upper-right corner
  5. Fill in your details and click Send
  6. Done! We'll get in touch within 5 minutes
or

Contact Us by phone or through our online chat — we'll help you choose and place your order

🚗
Is delivery free?

Yes! Delivery to Chicago is completely free if the address is within the city center.

For outlying areas, a small surcharge applies. See the Delivery

Can I schedule delivery for a specific time?

Absolutely! When placing your order, specify your preferred delivery time. We deliver during morning hours as well as late in the evening.

For surprises, we recommend ordering in advance — that way we can time the delivery perfectly. If timing is critical, write to us on Telegram — we'll coordinate everything down to the minute.

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What payment methods do you accept?

Online payment — pay quickly and securely directly on our website.

We accept Visa and Mastercard bank cards, as well as PayPal.

For more information, visit the Payment page. If you have any questions, contact us.

🎨
I want a custom bouquet — is that possible?

Absolutely! Our florists will gladly assemble a bouquet based on your description, photo, or mood.

Describe it here what your perfect gift should look like, or contact us — we'll find the best option together.

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Can I include a greeting card or note?

Of course!We include a free gift card with your order. Just write your message when placing the order.

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What if no one is home to receive the delivery?

Don't worry! Our courier will call the recipient. If they're temporarily away, we'll wait or arrange a convenient redelivery time.

If it's a surprise and you'd prefer no calls, let us know in advance and we'll find the best solution. Your order will be delivered either way!

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How long will the flowers last?

We work only with fresh flowers — bouquets stay beautiful for 7 to 14 days or longer with proper care.

Every order includes a brief care guide. The secret to a long-lasting bouquet: fresh water, trimmed stems, and a cool spot away from direct sunlight.

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