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All Saints Day in Madrid: choosing white roses and lilies for remembrance

All Saints Day in Madrid falls in a section built almost entirely from white roses and white lilies. In France, Belgium, Italy, Spain, Poland, Hungary and Croatia, large chrysanthemums are a symbol of death, kept for funerals and graves. Choosing between them comes down to three things: the shade, the wrapping and the number of stems.

White roses and lilies: what the colours say on a day of remembrance

In Japan the chrysanthemum belongs to the imperial house, and in China it stands for longevity: what a flower means depends on where the recipient lives. Victorian flower dictionaries read a white rose as purity, a pink one as gentle affection and a red one as passion. The dictionaries never agreed with each other, though, and the reading changes from one source to the next.

That spread of meaning leaves room for a bouquet here to carry a second colour without losing its white base. The 51 Red and White Roses shifts the tone towards red, while the 21 Pink Roses in White and the 101 Pink Roses in White do the same with pink. White still sits underneath as the base colour in each one.

Dutch, French or wrapped: choosing white roses and the stem count

Choosing among white roses starts with how each one is grown and finished, not only with how it's wrapped. Dutch describes the classic greenhouse varieties grown for the cut-flower trade. French isn't a variety at all: it's a technique, where the florist turns the outer petals back by hand.

The same stem count can look completely different depending on the wrap. Fifteen white roses come in coffee wrapping, in a powder finish or in kraft paper, three different wraps for the same count. Thirty-one White Roses with Eucalyptus are gathered in a spiral instead, with every stem set at the same slight angle so they cross at one point, a hand's width below the heads.

The count itself carries its own custom. In Russia, Ukraine, Belarus and most of the former Soviet Union, an even number of flowers is brought in remembrance, while an odd number is given to the living. Outside that tradition, a dozen is the usual choice. Anyone who needs a different count can write to a florist, who will put one together or build it from scratch and send a photo and a price before payment.

At the top of the range, 151 White Roses in a Basket is one of the flower baskets: it stands without needing a vase, its stems set into a block of damp foam. That foam is watered daily, in a thin stream across its whole surface.

Florist's hands building a spiral bouquet of white roses and eucalyptus on a light wooden table
Each stem goes in at a slight angle, always the same way, so the stems cross at one point below the heads.

A lily's head is large enough that only a handful of stems reads as a full bouquet. That's roughly the idea behind the Bouquet of 7 White Lilies: a useful starting count, not a fixed rule.

Pollen is the one part of a lily worth planning for. Once a lily opens, the anthers are removed; if pollen still lands on fabric, sticky tape lifts it off, and rubbing only grinds it in. Every part of the plant, including the pollen and the water left standing in the vase, is toxic to cats; a home with a cat is better off with roses instead.

Cut roses hold for around a week once they're in water. The care is ordinary: cut the stems at an angle, change the water every day or two, and keep the vase away from radiators, direct sun and fruit.

A hand removing anthers from an open white lily with tweezers beside a white vase
The anthers come off once the lily has opened.

Sending flowers for All Saints Day in Madrid from another country asks for little. If you do not have the address, the recipient's phone is enough, and the courier receives only the recipient's name and address. A card can carry a message or stay blank, and nobody rings ahead of the delivery unless the sender has asked for that call, except where a building needs a call before the courier can get in.

Every bouquet is put together to order, with the flowers bought only once payment has gone through. A photo of the finished bouquet reaches the sender before the courier sets off, and there's still time at that point to ask for a change. Orders for a set date and time are taken for any zone, and the earlier one is placed, the more time slots there are to pick from.

Payment runs through Visa or Mastercard, and the courier is never handed anything extra on top. How soon a bouquet can travel is shown on its own page, and delivery details has the rest.

Choosing a shade of white is a straightforward place to start. Keeping to one kind of flower is simplest among the single-variety bouquets. The full bouquet range sets roses and lilies side by side, and the designer bouquets build a finished look around white for anyone choosing on colour alone.

Useful Information

Frequently Asked Questions

Everything you need to know about ordering and flower delivery

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How do I place an order?
  1. Choose a bouquet from the catalog or describe your own version
  2. Click Add to Cart — the item will appear in your cart
  3. Add bouquet extras if you'd like
  4. Click the cart icon in the upper-right corner
  5. Fill in your details and click Send
  6. Done! We'll get in touch within 5 minutes
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Contact Us by phone or through our online chat — we'll help you choose and place your order

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Is delivery free?

Yes! Delivery to Madrid is completely free if the address is within the city center.

For outlying areas, a small surcharge applies. See the Delivery

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Can I schedule delivery for a specific time?

Absolutely! When placing your order, specify your preferred delivery time. We deliver during morning hours as well as late in the evening.

For surprises, we recommend ordering in advance — that way we can time the delivery perfectly. If timing is critical, write to us on Telegram — we'll coordinate everything down to the minute.

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What payment methods do you accept?

Online payment — pay quickly and securely directly on our website.

We accept Visa and Mastercard bank cards.

For more information, visit the Payment page. If you have any questions, contact us.

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I want a custom bouquet — is that possible?

Absolutely! Our florists will gladly assemble a bouquet based on your description, photo, or mood.

Describe it here what your perfect gift should look like, or contact us — we'll find the best option together.

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Can I include a greeting card or note?

Of course!We include a free gift card with your order. Just write your message when placing the order.

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What if no one is home to receive the delivery?

Don't worry! Our courier will call the recipient. If they're temporarily away, we'll wait or arrange a convenient redelivery time.

If it's a surprise and you'd prefer no calls, let us know in advance and we'll find the best solution. Your order will be delivered either way!

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How long will the flowers last?

We work only with fresh flowers — bouquets stay beautiful for 7 to 14 days or longer with proper care.

Every order includes a brief care guide. The secret to a long-lasting bouquet: fresh water, trimmed stems, and a cool spot away from direct sunlight.

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