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Roses in Melbourne: Flemington's yellow and the stems flown in

Roses in Melbourne follow Flemington's calendar: every big race day has its own rose, and the rose of Cup Day, the first Tuesday of November, is yellow. That colour ties a cut rose to the city's biggest week in November. Choosing one here comes down to occasion, colour and size, and the stems themselves have usually flown a long way before reaching the vase.

Racecourse yellow: choosing a rose colour for the occasion

The Melbourne Cup has been run at Flemington on the first Tuesday of November since 1861, and the day is a public holiday across metropolitan Melbourne. The track grows close to twelve thousand rose bushes in more than two hundred varieties, timed by the gardeners to flower for race week. Each big race day on the calendar carries its own rose, and the one chosen for Cup Day is yellow.

That gives a plain answer for anyone sending flowers that week: yellow suits Cup Day itself, a marquee lunch or a visit to someone watching the race at home. The roses by colour range covers every other shade and occasion, and the general meaning behind each colour is its own subject, not race week's.

A young man walks beside flowering rose beds along the white rail at Flemington Racecourse in Melbourne at sunset, holding a bouquet of red roses in kraft paper in both hands
A bouquet of cut red roses in kraft paper passes the racecourse's flowering beds at sunset.

About thirty rose farms left: why most stems arrive by air

Australia now has around thirty farms still growing roses commercially, down from a couple of hundred a generation ago. Roughly half the stems sold in the country already come from overseas, and industry estimates put the imported share as high as nine roses in ten, flown in from Kenya, Colombia and Ecuador. Through winter, June to August, local fields empty further and that imported share climbs.

Stems from those countries are fumigated before they leave. Growers also treat rose stems so they cannot be rooted, which is why a cutting from a gift bouquet will not grow into a new bush. A change dropping that treatment was proposed in December 2025, though the outcome isn't settled yet. Whichever way a stem has travelled, the flowers are bought only after the order is paid, and a florist photographs the finished bouquet before the courier leaves.

That distance is also why form matters as much as colour. spray, peony-shaped or French roses carry the trip differently, and picking a type is as much part of buying roses in Melbourne as picking a shade.

A florist's hands lift a bundle of roses out of an open transport box on a pale wooden table
The roses are lifted from the transport box onto the worktop before the bouquet is made up.

How many stems and how tall: sizing roses for a Melbourne gift

Australia sits outside the custom of giving an odd number of stems, so a dozen roses is an ordinary choice here rather than an exception. The roses by the stem count subsection runs from a single stem upward, for whichever count the occasion calls for.

Height is a separate decision, and the stems on offer run from forty centimetres up to eighty; roses by height sorts them for a low vase or a tall one. Where a single type of rose feels thin for the occasion, mixed rose bouquets bring other flowers in alongside it. That matters most outside October to December, the months when Australian-grown peonies are in season. For a larger gesture, giant bouquets go further still.

Delivery within central Melbourne is free, and other zones carry a flat zone rate shown before payment. The delivery window itself appears on each bouquet's page rather than being promised here; delivery terms sets out the zones.

For a first look, start with roses sorted by colour or by type, and let the flowers in Melbourne hub cover hotels, hospitals and ordering from abroad.

Useful Information

Frequently Asked Questions

Everything you need to know about ordering and flower delivery

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How do I place an order?
  1. Choose a bouquet from the catalog or describe your own version
  2. Click Add to Cart — the item will appear in your cart
  3. Add bouquet extras if you'd like
  4. Click the cart icon in the upper-right corner
  5. Fill in your details and click Send
  6. Done! We'll get in touch within 5 minutes
or

Contact Us by phone or through our online chat — we'll help you choose and place your order

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Is delivery free?

Yes! Delivery to Melbourne is completely free if the address is within the city center.

For outlying areas, a small surcharge applies. See the Delivery

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Can I schedule delivery for a specific time?

Absolutely! When placing your order, specify your preferred delivery time. We deliver during morning hours as well as late in the evening.

For surprises, we recommend ordering in advance — that way we can time the delivery perfectly. If timing is critical, write to us on Telegram — we'll coordinate everything down to the minute.

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What payment methods do you accept?

Online payment — pay quickly and securely directly on our website.

We accept Visa and Mastercard bank cards.

For more information, visit the Payment page. If you have any questions, contact us.

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I want a custom bouquet — is that possible?

Absolutely! Our florists will gladly assemble a bouquet based on your description, photo, or mood.

Describe it here what your perfect gift should look like, or contact us — we'll find the best option together.

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Can I include a greeting card or note?

Of course!We include a free gift card with your order. Just write your message when placing the order.

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What if no one is home to receive the delivery?

Don't worry! Our courier will call the recipient. If they're temporarily away, we'll wait or arrange a convenient redelivery time.

If it's a surprise and you'd prefer no calls, let us know in advance and we'll find the best solution. Your order will be delivered either way!

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How long will the flowers last?

We work only with fresh flowers — bouquets stay beautiful for 7 to 14 days or longer with proper care.

Every order includes a brief care guide. The secret to a long-lasting bouquet: fresh water, trimmed stems, and a cool spot away from direct sunlight.

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