Same day delivery in Madrid: today's bouquet and the first Sunday of May
Same day delivery in Madrid faces its heaviest demand on Día de la Madre, the first Sunday of May, one of the dates, alongside Valentine's Day and 8 March, when order volumes run several times higher than usual. On those days the delivery slots widen and the courier won't promise an exact minute, so a bouquet meant for Sunday morning is worth booking a day or two ahead; the rest of the city's calendar is a separate matter. On an ordinary day, though, most orders are delivered on the day they are placed. The exact window always shows on the bouquet's own page, so what's actually left to decide is which flower, which shape and what travels along with it.
Same day flower delivery in Madrid: roses by colour and by count
Same day flower delivery in Madrid runs mostly on roses, white, pink and red, from a modest hand-tied bunch up to 101 Red Roses. The French touch in 11 White French Roses is a trick of the hand, not a variety. The florist bends the outer petals back one by one, so each flower opens wider and reads fuller than it would on its own. Alongside it, 51 Bush Roses sits on the same shelf. At the top of that range, 101 Red Roses is the kind of count that doesn't need a card to make the point.
The colour itself is closer to a guess than a rule. Victorian flower dictionaries read red as passion, pink as a softer feeling and white as purity, though the lists never fully agreed with each other, so take it as a hint rather than a fact. The stems usually had a longer trip before they reached a Madrid wholesaler: flown in through Amsterdam, or direct from Colombia, Ecuador and Kenya.

A designer bouquet or a single colour when the date is today
For a day that doesn't call for a dozen roses, the Designer Bouquet "Gentle" mixes more than one kind of flower within a single range. A single colour bouquet keeps to one flower throughout, for anyone who would rather the stems match exactly.
Neither has to be picked blind. A message to the florist naming the occasion and the budget brings back a few options with photos and prices before any payment is taken, and the bouquet itself is only put together once that payment clears. Any last-minute changes, including a flower swapped for a close match, happen before the courier sets out, with details on the delivery page.

In her hands or with the concierge: wrap, basket or cylinder
The courier hands the bouquet over in person, card included, and says nothing beyond what the sender asked for. Without an answer at the door, the courier calls and waits around fifteen minutes before the manager steps in. From there it's the sender's call: a concierge, a reception desk or a neighbour can take it in, named back afterwards, or delivery simply waits until later the same day.
The container follows the address as much as the day does. A basket stands on its own without a vase, which suits a desk or a hotel reception where nobody's about to go hunting for water. There's also a designer cylinder. Hotels, hospitals and the arrivals hall at Barahas each have their own handover habits, which is a separate story. For somewhere the flowers should arrive already settled, flowers in a box sit in wet foam rather than in a wrap.
A cake and a card that travel with the flowers
A bento cake travelling alongside the bouquet began in South Korea and takes its name from the Japanese lunch boxes it's shaped to resemble. The cream on top usually carries only a short line of writing rather than a full message. Through a Madrid summer, when afternoons near the Retiro climb past 32°C, the cake is moved into shade as soon as it's handed over, the same caution that keeps a bouquet off a sunny windowsill.
The card that travels with the order is free either way: signed or left blank, that's entirely the sender's choice, and the courier only ever knows the recipient's name and address, nothing about who sent it or why. Balloons, a box of sweets, a soft toy or a vase can be added in the cart.

Which bouquet to choose often comes down to the address and the moment. A card alone needs no more than a decision to sign it or leave it blank, but something heading to a hotel desk or an office often earns a small extra alongside it, gifts to go with the bouquet added to the same order. The exact delivery window always shows on the bouquet's own page, and everything about zones, hours and the busier dates on the calendar is set out on the delivery page and in our guide to flowers in Madrid.