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February 14 — Valentine's Day in Tokyo: roses beside the chocolate

February 14 — Valentine's Day in Tokyo is, as everywhere in Japan, a day when women give chocolate: honmei-choco to the one they love, giri-choco to colleagues and the boss. Men reply a month later, on White Day. Flowers sit beside the chocolate here, not instead of it, so the choice starts with who the bouquet is for and which of the two dates it marks.

Honmei-choco from her, and where flowers fit on the fourteenth

Giri-choco is an office obligation, something handed round the desk out of duty rather than feeling. Honmei-choco is the personal gift, given to one person and meant. A rose sent for Valentine's Day belongs with the second kind: it is addressed to someone in particular, not to a whole department.

The fourteenth is not a public holiday in Japan. The nearest ones are National Foundation Day on 11 February and the Emperor's Birthday on 23 February, so a bouquet ordered for the fourteenth usually reaches its recipient on an ordinary working day, at a desk rather than at home. Getting it there, whether to an office floor, a hotel room, or from an order placed abroad, is covered in Flowers in Tokyo.

None of this means Japanese men are expected to send roses back on the day itself. The exchange runs the other way: chocolate now, an answer on White Day, 14 March.

Petals turned back by hand, in red or in white

The French treatment is done by the florist: the outer petals are turned back by hand, opened one by one until the bloom sits wider and looser than it grew. Japan imports most of its roses from Kenya and Ethiopia.

Red carries the obvious meaning: passionate love, in Victorian flower dictionaries, though the books never agreed on a single list. Eleven stems in one colour keep that meaning plain: 11 Red French Roses.

White is just as safe a choice here as red, despite one local caution worth knowing. The flower Japan sets aside for funerals is the white chrysanthemum, never given to someone living; a white rose carries none of that association, and 11 White French Roses reads as a clean, formal gift rather than a sombre one. One number habit is worth a mention too: gifts here tend to avoid the counts four and nine, a point covered with the rest of the local counting rules in counting stems for a Japanese gift. Either colour is easiest to compare properly among the full roses selection.

A young man in a dark wool coat walks along a quiet residential street in Kichijoji, Tokyo, at sunset in February, holding a bouquet of red roses with hand-opened outer petals in both hands in front of him
The outer petals were turned back by hand: that step, not a variety, is what French means on the list.

A box stands on its own without a vase, which suits a desk at work or a hotel room where no vase is likely to be waiting. The foam inside it is watered evenly across its surface each day.

The card that goes with any order is free to add, and it can carry a signature or stay anonymous. Sweets, a balloon or a vase are added from the basket at checkout, alongside the bouquet itself.

Where the sender is a woman, the chocolate she hands over is already her Valentine's gift under the Japanese custom; a rose or a box of strawberries then works as something extra beside it, not a replacement for it. Chocolate itself, along with other small additions, is chosen from gifts to go with the bouquet. Strawberries pair easily with red roses in one box, and the containers themselves are listed under flowers in boxes. A Cake "Love" can go on the same order.

A cream hat box of red roses on a pale wooden table by a window, a small card envelope leaning against it and one chocolate-dipped strawberry on a saucer, the ribbon torn at one end
Box, card and a strawberry: everything that goes into one order, on one table.

A potted plant or a named bouquet, beyond the single rose

Loose roses are not the only option for 14 February here. The Tokyo selection also lists named bouquets, arrangements that pair roses with hydrangea and lisianthus, and a potted plant for someone who would rather keep a living gift growing well past the day itself.

Valentine's flower delivery in Tokyo peaks on the fourteenth itself, with wider delivery windows than usual, so booking a few days ahead keeps more time slots open; full conditions sit on the delivery page.

White Day follows a month later, on 14 March. Whoever received chocolate on the fourteenth is the one expected to reply, and sweets remain the usual answer, though flowers are among the gifts people send back too. The same box of 11 Red French Roses or 11 White French Roses works just as well for that reply, and the date for it is chosen at checkout.

Start with the red and white French roses; a box suits a desk or a hotel room, and strawberries go with either colour.

Useful Information

Frequently Asked Questions

Everything you need to know about ordering and flower delivery

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How do I place an order?
  1. Choose a bouquet from the catalog or describe your own version
  2. Click Add to Cart — the item will appear in your cart
  3. Add bouquet extras if you'd like
  4. Click the cart icon in the upper-right corner
  5. Fill in your details and click Send
  6. Done! We'll get in touch within 5 minutes
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Contact Us by phone or through our online chat — we'll help you choose and place your order

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Is delivery free?

Yes! Delivery to Tokyo is completely free if the address is within the city center.

For outlying areas, a small surcharge applies. See the Delivery

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Can I schedule delivery for a specific time?

Absolutely! When placing your order, specify your preferred delivery time. We deliver during morning hours as well as late in the evening.

For surprises, we recommend ordering in advance — that way we can time the delivery perfectly. If timing is critical, write to us on Telegram — we'll coordinate everything down to the minute.

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We accept Visa and Mastercard bank cards.

For more information, visit the Payment page. If you have any questions, contact us.

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I want a custom bouquet — is that possible?

Absolutely! Our florists will gladly assemble a bouquet based on your description, photo, or mood.

Describe it here what your perfect gift should look like, or contact us — we'll find the best option together.

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Can I include a greeting card or note?

Of course!We include a free gift card with your order. Just write your message when placing the order.

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What if no one is home to receive the delivery?

Don't worry! Our courier will call the recipient. If they're temporarily away, we'll wait or arrange a convenient redelivery time.

If it's a surprise and you'd prefer no calls, let us know in advance and we'll find the best solution. Your order will be delivered either way!

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How long will the flowers last?

We work only with fresh flowers — bouquets stay beautiful for 7 to 14 days or longer with proper care.

Every order includes a brief care guide. The secret to a long-lasting bouquet: fresh water, trimmed stems, and a cool spot away from direct sunlight.

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