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### Rose bouquets in Dubai: the hour after the courier leaves Roses fail in one particular way. The bud looks perfect, the petals are firm, and then the neck just below the head folds over and the flower hangs upside down while everything else in the vase carries on looking fine. The cause is air, not age. A cut stem draws water up a column of narrow vessels. Let air into that column, by leaving the stem dry for too long or by cutting it in the open, and the bubble sits there and blocks the flow. The head is the furthest point from the cut and the first to be starved, which is why it gives way before anything else. No amount of flower food reverses it. Warm air makes the same mistake more expensive. Water leaves a petal faster at 40 °C than it does in a cool room, so a stem already struggling to drink runs a bigger deficit with every hour that passes. That matters here more than it does in a cooler place. Deliveries run 2 to 4 hours, the box travels with insulated packing and never stands in the sun, and summer air outside reaches 40 °C. All of that is under our control. What is not under our control is a box left by a door while the recipient is still at the office, and the clock on the air lock keeps running the whole time it sits there. So the first hour is the part worth planning: - Open the box on arrival rather than in the evening. - Recut every stem at an angle, taking a couple of centimetres off with a sharp knife. Secateurs and kitchen scissors crush the tissue instead of slicing it, and a crushed end drinks badly. - Strip every leaf that would sit below the waterline. Submerged foliage rots within a day or two, the water clouds, and bacteria block the cut end as effectively as any bubble. - Fill the vase before you start cutting, so no stem waits on the counter. Lower leaves stripped from a rose stem before it goes into the vase in a Dubai kitchen Leave the foliage that stands above the water. It is working, and a bare green stick in a glass looks like a shop display rather than a bouquet. Thorns can stay too, unless they are in the way, since scraping them off tears the skin of the stem and opens another route for bacteria. Our workshop takes orders 9 AM to 10 PM, catalogue prices start at 250 AED, and payment goes through Apple Pay or cash to the courier. Where the box lands changes the risk more than the distance does. An office in DIFC or Business Bay signs at the floor and the flowers are in cooled air within minutes, so the air lock never gets a chance. Apartments in Downtown, Marina and JBR are the ones worth timing, and a hotel in Palm Jumeirah sits somewhere between the two. Agreeing a time with the recipient is worth the extra message. A box that is expected gets opened within minutes of arriving, while a surprise box waits by a door until somebody comes home from work. The surprise usually costs a couple of days of vase life, which is a fair trade only when the recipient is definitely in. Length is the other decision, and it is best made before the box is packed. Dutch roses run 60 to 90 cm and drop into almost any vessel a kitchen already has. Ecuadorian stems reach 120 cm, carry a heavier head, open slowly and hold longer, and they need a tall vase with weight in the base. Cutting a 120 cm stem down to fit a jug throws away the thing that was paid for. Ecuadorian roses in a tall weighted vase in a Dubai apartment > "People ring about a drooping head on the third day and describe everything except when they opened the box. That answer is usually the whole explanation." > JFLOO florist After the first hour the routine is short. Change the water every two days, wash the vase properly while you do it, take a centimetre off the stems each time, and keep the glass away from a window in direct sun and out of the draught from an air conditioner. Guard petals need no action at all: the one or two coarse outer petals on each bud did their job in transit and peel away to a clean bloom underneath.
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Frequently Asked Questions

Everything you need to know about ordering and flower delivery

🛒
How do I place an order?
  1. Choose a bouquet from the catalog or describe your own version
  2. Click Add to Cart — the item will appear in your cart
  3. Add bouquet extras if you'd like
  4. Click the cart icon in the upper-right corner
  5. Fill in your details and click Send
  6. Done! We'll get in touch within 5 minutes
or

Contact Us by phone or through our online chat — we'll help you choose and place your order

🚗
Is delivery free?

Yes! Delivery to Dubai is completely free if the address is within the city center.

For outlying areas, a small surcharge applies. See the Delivery

Can I schedule delivery for a specific time?

Absolutely! When placing your order, specify your preferred delivery time. We deliver during morning hours as well as late in the evening.

For surprises, we recommend ordering in advance — that way we can time the delivery perfectly. If timing is critical, write to us on Telegram — we'll coordinate everything down to the minute.

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What payment methods do you accept?

Online payment — pay quickly and securely directly on our website.

We accept Visa and Mastercard bank cards, as well as PayPal.

For more information, visit the Payment page. If you have any questions, contact us.

🎨
I want a custom bouquet — is that possible?

Absolutely! Our florists will gladly assemble a bouquet based on your description, photo, or mood.

Describe it here what your perfect gift should look like, or contact us — we'll find the best option together.

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Can I include a greeting card or note?

Of course!We include a free gift card with your order. Just write your message when placing the order.

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What if no one is home to receive the delivery?

Don't worry! Our courier will call the recipient. If they're temporarily away, we'll wait or arrange a convenient redelivery time.

If it's a surprise and you'd prefer no calls, let us know in advance and we'll find the best solution. Your order will be delivered either way!

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How long will the flowers last?

We work only with fresh flowers — bouquets stay beautiful for 7 to 14 days or longer with proper care.

Every order includes a brief care guide. The secret to a long-lasting bouquet: fresh water, trimmed stems, and a cool spot away from direct sunlight.

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Your own bouquet or gift idea
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