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February 14 — Valentine's Day in Dubai: Kenyan roses and what goes with them

Behind February 14 — Valentine's Day in Dubai stands Kenya: in 2024 it sent the Emirates close to seven million kilograms of cut flowers, more than any other country, and roses are what it mainly sends. The rose that reaches a hotel room or an office desk here has usually flown in from a Kenyan farm, and a florist has folded back its outer petals into the open shape sold as a French rose. What changes from one order to the next is colour, format and what travels alongside the flowers, since alcohol is not the local Valentine's gift.

Kenyan-grown and opened by hand: the Valentine's rose in Dubai

Cut flowers reach the UAE by air, and the growing countries divide the work between them. Kenya sends roses above all else, Ecuador sends the roses with the largest heads and longest stems, and the Netherlands sends hydrangea. Kenya is the single largest supplier of cut flowers to the UAE, and that supply is what a Dubai florist draws on to stock red and white roses for the day.

Red and white are both sold individually here, and 11 Red French Roses is built around a count that reads as chosen rather than rounded up to a dozen. A French rose is not a variety of its own: it is an ordinary rose whose outer petals a florist bends back by hand, so the bloom looks fuller and more open than it left the farm.

Where one red rose feels too plain and a dozen too much, Roses with Lisianthus sets a rose alongside a second bloom instead of repeating the same stem, a smaller gesture that still reads as considered.

A man hands a woman a bouquet of red French roses with opened-out petals on the beach promenade at JBR, Dubai, at blue hour, the lit towers of Dubai Marina behind them
Red roses change hands at dusk, and she takes them in both hands.

A rose left in water does the work on its own; without a vase close by, the flowers need a container that holds their own water instead. A flowers in boxes arrangement or a basket carries damp foam under the stems, so it can stand on a hotel dresser or a desk without anyone going looking for a vase. A potted plant goes a step further, since it keeps growing once the day is over rather than fading like cut flowers.

The Floral Handbag "Raphael" is a format handed over in the recipient's hands, which suits a dinner that moves from one place to another. Where a bouquet is headed matters as much as what it contains, and that wider question, across hotel rooms, office desks and senders abroad, runs well beyond one day in February.

Strawberries and a cake instead of a bottle

Alcohol is not exchanged as a gift in the UAE, so a Valentine's order usually pairs the roses with something to eat instead of something to drink. Chocolate-dipped strawberries come from their own section of the catalogue and go into the same order as the flowers; a small cake or a Heart Foil Balloon fills the same role where sweetness or a bit of spectacle suits the recipient better.

The card that travels with a bouquet costs nothing extra, and what it says is entirely up to the sender: signed with a name, or left blank so the flowers arrive without saying who they are from. For a dinner out, the timing is settled with the restaurant's own staff beforehand, so the roses land at the table with dessert rather than sitting through the starter. Anything meant to travel alongside the bouquet is covered on the gifts to go with the bouquet page.

A cream hat box of red roses on a pale wooden table by a window, a small card envelope leaning against it and one chocolate-dipped strawberry on a saucer, the ribbon torn at one end
Box, card and a strawberry: everything that goes into one order, on one table.

The delivery page treats February 14 — Valentine's Day in Dubai like 8 March and Mother's Day. Order numbers run far above the usual count, so the time slots on offer widen to cope, and nobody promises an exact minute on a day like that. Booking the date and slot earlier in the run-up simply leaves more of those slots still open to pick from.

The recipient is not called ahead of time; the courier works from a name and an address alone, and the finished bouquet is photographed before it leaves the florist, so the sender sees it first. Delivery within the centre costs nothing, while every other area carries a fixed charge, set out along with the delivery zones themselves.

8 March, kept mainly by Dubai's Russian-speaking residents rather than as a UAE holiday, and Mother's Day on 21 March follow not long after, so the same early-booking rule applies again soon after February.

A first choice comes down to what the flowers can do alone and what they need company for. Red roses make the point unassisted, mixed bouquets work where the gesture should look easy rather than deliberate, and strawberries round out either one without a bottle anywhere near the order.

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Frequently Asked Questions

Everything you need to know about ordering and flower delivery

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How do I place an order?
  1. Choose a bouquet from the catalog or describe your own version
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Yes! Delivery to Dubai is completely free if the address is within the city center.

For outlying areas, a small surcharge applies. See the Delivery

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Absolutely! When placing your order, specify your preferred delivery time. We deliver during morning hours as well as late in the evening.

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Of course!We include a free gift card with your order. Just write your message when placing the order.

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What if no one is home to receive the delivery?

Don't worry! Our courier will call the recipient. If they're temporarily away, we'll wait or arrange a convenient redelivery time.

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How long will the flowers last?

We work only with fresh flowers — bouquets stay beautiful for 7 to 14 days or longer with proper care.

Every order includes a brief care guide. The secret to a long-lasting bouquet: fresh water, trimmed stems, and a cool spot away from direct sunlight.

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